Teammates: Maria Pleguezuelos (Copy) and me (Art director), Ramon Badia and Marian Guzman (filming).
Plan all the content for the year, through Paid, Owned and Earned Media.
Mussap follows two key values: being 100% Catalan and transparent.
1. The brand: Mussap and its values
2. Traditions, providing Catalan culture with discounts and collaborations
3. Products, advertising the insurance offered: car, home, assistance, travel, pets...