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problems don’t scare me, I assure you.

experimental projects

pushing the boundaries is my challenge.

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when I’m not designing I’m drawing.

about me

I’m Gina Pont. I design and I love it.

Linkedin | pont.gina@gmail.com | Instagram


I built this website: design, copy and front end.

Hidden City Tours

is a real and groundbreaking company based in Barcelona that offers walking tours in the Gothic and Raval neighbourhoods... with a difference: it exclusively employs and trains up guides who had been homeless.

The challenge

How can we sell in a society that tend to reject and show indifference to people who are / have lived on the street?.

Analysis

Prejudices, the truth, he / she, I, honesty, simplicity, proximity.

Solution

Be honest, do not hide anything.

The guides had been homeless, this is a real fact and Why do not explain it to the clients? Actually, this is the main difference between other tourism services. Having lived on the streets can bring with some positive advantages: these guides are authentic street experts, they can tell endless stories of Barcelona in an original perspective. In addition, if you trust in them you will be supporting a good cause.

How to communicate it? Recycled materials, wrinkled textures, natural images of the guides during their visits, smiling and caring, etc will provide an honest image. Newsletters, website, business card, mass media, training program will be their graphic support.

Hidden City Tours supports for the guides: Guide identification, newsletters, website, business card, mass media, training program.
Postcard front side Hidden City Tours
Postcard reverse side Hidden City Tours
Guide identification with a Hidden City Tours bag.
Guide presentation with a Hidden City Tours folder support.
Redesign web Hidden City Tours

Eager to know more? Say hi at linkedin or pont.gina@gmail.com