How can we sell in a society that tend to reject and show indifference to people who are / have lived on the street?.
Prejudices, the truth, he / she, I, honesty, simplicity, proximity.
How to communicate it? Recycled materials, wrinkled textures, natural images of the guides during their visits, smiling and caring, etc will provide an honest image. Newsletters, website, business card, mass media, training program will be their graphic support.