The challenge
Redesign the visual identity for its 2014 – 3rd edition. It has to be visual and attractive and persuade designers to visit the exhibition.
Analysis
Multidisciplinary design, international, innovation, appealing, Barcelona, workshops, students and professionals.
Solution
As Barcelona Design Festival is a meeting point for a large variety of profiles: companies, entrepreneurs and professionals and multiple design categories: graphic, product, interior, fashion, media… It will be launched a promotional campaign for everybody. Under the slogan of “Design is so rich” all kind of ordinary objects will be presented and painted in gold. Because this campaign is for everybody and design is really powerful.
