After two years in the market, Wetsweets suggests a brand repositioning: to be more exclusive.
He | She. Ephemeral stand | Shop. Alone | Influencers (social media). Lifestyle, exclusive brand, colorful, elegant, sport, fun.
The product will be sold as an exclusive and unique wetsuit for all kind of sports, as a lifestyle. It will be suited by women who feel fit and jovial, without limits.
Professional models, pictures of them practicing sport: surf, boxing, running, sailing..., using a serif typeface, modern and elegant. The blank spaces will be present in the new website and the pictures will be placed in a large size, they must sell.