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about me

I’m Gina Pont. I design and I love it.

Linkedin | pont.gina@gmail.com | Instagram


I built this website: design, copy and front end.

Wetsweets

is a new brand of wetsuits aimed at empowering ambitious women of all ages, that enjoy practicing sports and feeling beautiful at the same time.

The challenge

After two years in the market, Wetsweets suggests a brand repositioning: to be more exclusive.

Analysis

He | She. Ephemeral stand | Shop. Alone | Influencers (social media). Lifestyle, exclusive brand, colorful, elegant, sport, fun.

Solution

Promote Wetsweets as a lifestyle.

When Wetsweets was born its main goal was to reach the maximum target audience. And bearing in mind that it had a low and limited budged, it worked the previous two years. However, we realised that the brand is much more that it seems: the fabric is made in Barcelona and is both sustainable and technical. Another fact is that the suit patterns are modern and elegant. And we must not forget that it was born in a world where, until then, it had never been straightforward to find a colorful suit designed especially for girls. So, let's highlight these strengths. How?:

Communication
The product will be sold as an exclusive and unique wetsuit for all kind of sports, as a lifestyle. It will be suited by women who feel fit and jovial, without limits.

Image
Professional models, pictures of them practicing sport: surf, boxing, running, sailing..., using a serif typeface, modern and elegant. The blank spaces will be present in the new website and the pictures will be placed in a large size, they must sell.

Descriptive image: lifestyle.
Descriptive image: boxing
Wetsweets referent: Sézane website
Wetsweets referent: Amaió website
Wetsweets referent: clothes, the store page
Wetsweets referent: Fay website
Ipad web Wetsweets.
Social media Wetsweets in desktop
Website redesign: Lookbook Website redesign: Lookbook sketches
Website redesign: The brand Website redesign: The brand sketches
Website redesign: Stores Website redesign: Stores sketches
Newsletter redesign Wetsweets - Mailchimp

Eager to know more? Say hi at linkedin or pont.gina@gmail.com